Nike is releasing a new shoe model called the LeBron X, which contain electronics to measure running and jumping. Controversy arising because they are expected to cost over $300.
Although some journalists and members of the media find this appalling, I am not shocked or offended in the slightest. Businesses can set prices however they choose, and you are not required to buy anything.
Some claim that the high value of the sneakers will cause more theft and violence within urban communities. In addition, they add that the shoes cost too much for most families to afford in a recession, and that Nike is to blame. In today’s world, people enjoy quickly assigning judgment – especially to corporations. The simple truth is that in a free market, consumers can spend their money however they choose, even on ridiculous items like Justin Bieber bobble-heads or season two of The Jersey Shore. Any actions as a result of these shoes are not the responsibility of the creators, but rather the consumers.
Despite all the controversy and whiny debate, they are still extremely ugly.





