It is very important to have your business or website on the top of the list. No matter what list it is (except for a list of someone’s least favorite things), being on top is crucial.
I was on a trip once and got to my hotel rather late. Tired from the flight, I asked the person at the front desk for restaurant recommendations. He printed a sheet and I took it back to my room, choosing to have pizza for delivery. I sat down on the bed, and to my dismay, there were no pizza places that I had eaten at before. I read every option multiple times, not sure which number to call. My hunger mandated a quick decision, and I had no information on the quality of the pizza from just the names. I compromised with myself and called the very first number on the list. The pizza was good, although I’ve had better. The point of the story is not to assess the quality of that pizza, but rather analyze exactly why I chose the first name on the list without any outside information.
It was an excuse. If the pizza was good, I could say, “well that turned out better than expected.” On the other hand, if the pizza was mediocre (it is very very difficult to have bad pepperoni pizza, especially when it is delivered to you), I could say, “well, I just tried the first one on the list.” Similarly, when a waiter gives entrée recommendations, the default choice has already been made; it is up to you to accept it. If the “new shrimp salad with lemon sauce” turns out to be awful, you don’t feel so bad about your choice, since it was only partially made by you.
To be honest, I doubt there was much difference between the variety of pizzas I could have eaten that night. When you break it down, pepperoni pizza is pepperoni pizza, and slight variations from one version to the next aren’t really that big of a deal. Although if I was given a slice from each pizza, I could easily order them from best to worst and write a five-page paper explaining my choices. No matter which pizza place I chose, I would have no way to compare it to any other option. Therefore, selecting a pizza place was almost a meaningless decision, which makes being on the top of the list the utmost priority.
Chocolate Frosted Sugar Bombs 