Monthly Archives: February 2013

Emphasis

The sentence, “I didn’t say she stole my money” has seven different meanings based on which word gets the emphasis.

I didn’t say she stole my money.” – Accusing someone else.
“I didn’t say she stole my money.” – Questioning the entirety of the event.
“I didn’t say she stole my money.” – He screamed it.
“I didn’t say she stole my money.” – The dog did.
“I didn’t say she stole my money.” – “Borrowed”.
“I didn’t say she stole my money.” – She stole Bob’s money.
“I didn’t say she stole my money.” – Only the credit card, jewelry, and the car.

At this moment it has come to my attention that there is an eighth (please do not stare at the word “eighth” too long – it will make you question the nature of words, the english language, and even your life itself) way to say this sentence:

I didn’t say she stole my money!” – Anger at a friend who after many times has confused the intentions of your statement, and is now going on explaining all of the different meanings with stupid little joke/explanations afterwards.

Professional Equipment

In almost every endeavor that requires skill and practice, there will be higher quality tools to help you get the job done.  However, just because you have professional equipment doesn’t mean you are a professional.

The most common instance of this mentality is in photography.  Better cameras do increase the image quality, but they can’t give you better lighting, angle, or creativity.  Just because you have a professional camera doesn’t mean you are instantly a photographer.
Another case is sports.  Better racquets, fishing poles, skis, boards, and shoes slightly improve performance, but are not necessary to do well.  
The most deceptive category of professional equipment is software.  For nearly all creative projects, there are one or two “go to” programs.  Whether it’s editing videos, drawing, graphic design, animation, music, or 3D modeling, many people are convinced that they can only create a good product with an expensive application.  In these cases having more advanced tools at your disposable can be a hinderance, actually decreasing the overall quality of your project.
In summary, you can’t buy your way to expertise.  Trust me, your pictures of your food/pets/self will turn out just the same if taken from your phone.

Costumer Service

Appropriate, helpful, and competent customer service can greatly increase your reputation as a company, and equally bad customer service can hurt it just as much.  It is very difficult to have a neutral experience with customer service, where you think no differently of them after the encounter.  Because of this, I am going to provide my list of suggestions for those in charge of customer service.

1.  Use real people.  No one wants an automated email response, a link to useless online information, or to talk to a machine.  It shows that you don’t care about people, and they will become very frustrated.
2.  Go out of your way to help people.  Although not all requests can be fulfilled, going above and beyond someone’s expectations will impress them, and make them more loyal to your company as a whole, giving you additional profit in the long run.
3.  Don’t give me crap.  I absolutely hate when people refer me to higher-ups later on in a conversation, when they knew all along they couldn’t solve the problem themselves.  Or, the worst is when they defend their action by saying they have no control.  A bureaucracy is just a network of people to blame the problem on.

Authentic Italian

Whenever a restaurant or food item claims to be “authentic Italian,” I imagine what a real “authentic Italian” restaurant would be.  I would hire Italian people, tell them not to speak english to costumers, and only accept Euros as payment.  All food would be extremely expensive since it would be imported from Italy, but the people wouldn’t really notice since they have to convert all of their money to Euros before they made a purchase.  For added charm I would tell the cooks to be lenient on health codes, and get angry on occasion with customers.  Pizza and noodles would be available, but without much customization options, so you would have to take what you get.

As I think more about this, the more I don’t mind that it isn’t true authentic Italian.